At the Positive Economy Forum the Bracco Foundation launches a call for Innovative Startups to engage in a Circular Economy

“We are pleased to be able to present at Positive Economy Forum in San Patrignano this initiative is dedicated to the circular economy, a model in which the business and the environment go hand in hand,” says Diana Bracco, Chairman of the Bracco Foundation – we need an economy able to regenerate by itself, a system in which all activities, from the extraction and production, are organized in such a way that everyone can become a resource for someone else. An economy that points on innovation and on lasting products that are produced as efficiently as possible. In short – adds Diana Bracco – I believe that the circular economy that we are hoping will become a “positive” response to the economic decline: instead of producing and consuming less, produce and consume better, making sure that growth is no longer an enemy or an alternative to save the planet “.

The Circular Economy Startup call premierà three startups a startup funding grant for expenses of incorporation and a year of incubation for each startup at Speed MI Up, the incubator of Bocconi University and the Milan Chamber of Commerce includes training services, tutoring and counseling.

May participate in the open call, which is open until September 15, 2016, aspiring entrepreneurs holding a university degree regardless of territorial origin, that found, within three months of entering in Speed MI Up, a corporation operating in any sector of activity, but linked to the theme of a circular economy, having its registered office and/or operating in Italy or established startup for less than 20 months from the date of publication of the notice. The team’s average age of each startup must not exceed 39 years

Applications in order to identify the three most deserving startups, will be evaluated by a Scientific Committee composed of Jacques Attali, President of Planet Finance Group Movement for a Positive Economy, Letizia Moratti, co-founder Fondazione San Patrignano, Diana Bracco, Chairman Bracco Foundation, Luciano Balbo, President Over Venture, Roberto Cabral, a member of the Board SpeedMiUp, Guido Feller, Accenture Alumni Association President, Marco Frey, Professor Sant’Anna School of advanced studies and President of the Global Compact Italy and Stephen Leslie, Professor At Bocconi University In Milan.

The Circular Economy Startup call fits within the “progettoDiventerò”, an annual initiative of the Bracco Foundation for talented young people in their educational and professional career, promoting innovative ways of strengthening the link between the academic world and the world of work. A project with which the Bracco Foundation supports a unique initiative dedicated to young people who, through scholarships graduation and awards, training courses, can also enrich their education combining practical experience and theoretical training.

For more information and to download the application form:

The Bracco Foundation was established as an institution that is rooted in the heritage of values developed over more than 85 years of history of the family and of the Bracco group, its first corporate social responsibility. The Foundation, with its strong international connotation, aims to spread expressions of culture, science and art as a means of improving the quality of life and social cohesion. In this context it promotes cultural, historical and artistic national heritage, develops environmental awareness, promotes scientific research and health protection, promotes education, vocational education and training of young people, develops care and supportive initiatives to contribute to the welfare of society pef_16